Goods of Desire

Goods of Desire commonly known as G.O.D., is a lifestyle design and retail brand based in Hong Kong. Founded in 1996 by Douglas Young, the brand is known for its tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese "住好啲", which roughly translates as "to live better".

In 2023, there are five store locations in Hong Kong. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Los Angeles, Sydney, Shanghai, Taiwan and Singapore.