Vegas Vic is a neon sign resembling a cowboy that was erected on the exterior of The Pioneer Club in Las Vegas, Nevada, USA in 1951. The sign was a departure in graphic design from typeface based neon signs, to a friendly and welcoming human form of a cowboy. The sign's human-like abilities of talking and waving its arm constituted an immediate acceptance as the unofficial welcoming sign reproduced thousands of times over the years and all over the world. The trademark is currently owned by Pioneer Hotel, Inc. which owns and operates the Pioneer Hotel and Gambling Hall in Laughlin, Nevada. The sign can still be found at 25 E Fremont Street, where he has been since 1951 on the exterior of what used to be The Pioneer Club but is currently a souvenir shop. Pioneer Hotel, Inc. is the owner of the Pioneer Hotel and Gambling Hall along the Colorado River in Laughlin, Nevada that has a twin of the Vegas Vic image on another large sign referred to as River Rick.
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Address 25 East Fremont Street, Las Vegas, NV 89101, USA
Coordinates 36°10'14.002" N -115°8'37" E