Cumberland Farms

Cumberland Farms, colloquially known as Cumbies, is a regional chain of convenience stores based in Westborough, Massachusetts, operating primarily in New York, New England and Florida. Cumberland Farms operates 566 retail stores, gas stations, and a support system including petroleum and grocery distribution operations in 8 states: Connecticut, Florida, Massachusetts, Maine, New Hampshire, New York, Rhode Island, and Vermont.

Its original colors were navy blue and orange, but in 2009, they rebranded with a new logo and colors. The new logo change marked the beginning of the transformation of Cumberland Farms stores from older, legacy stores to new AIM stores that now include numerous new fresh food items such as pizza, chicken sandwiches, subs, and a roller grill. Cumberland Farms offers a large assortment of food service items, candy, snacks, and chilled drinks, which it calls "The Chill Zone", along with Cumberland Farms branded chips, pastries, candy, and coffee, etc.