Pepsi Max Big One

The Big One, formerly known as the Pepsi Max Big One, is a steel roller coaster located at Pleasure Beach Resort in Blackpool, Lancashire, England. Designed by Ron Toomer and manufactured by Arrow Dynamics, the ride opened to the public on 28 May 1994 as the tallest and steepest roller coaster in the world, featuring a height of 213 feet and a drop angle of 65 degrees. It held the title as the tallest until 1996 when Fujiyama opened in Japan. Construction of the ride cost £12 million. The ride was sponsored by Pepsi until 2011, at which time Pepsi Max was removed from the name.