Nintendo New York is the flagship specialty store of video game corporation Nintendo. Located in 10 Rockefeller Plaza, at Rockefeller Center in New York City, the two-story, 10,000-square-foot store opened on May 14, 2005.The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes Nintendo Switch, Nintendo 3DS, and Pokémon sections.
On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play. The second story also serves as a museum featuring past Nintendo game systems and peripherals. Notable items include the Nintendo Power Glove, original Nintendo Entertainment System, and the Nintendo Famicom from Japan.