The most famous shopping district in Beverly Hills, home to all luxury fashion brands you can imagine (Armani, Tiffany, Jimmy Choo etc.). The actual area where the shops are located is a bit broader than the Rodeo Drive itself but the name of the street is usually used when referring to the whole area.
House of Bijan - the most expensive store in the world - is located on Rodeo Drive. Visiting it and shopping there is not that easy though since it is “appointment only” store and you must make a reservation to get inside.
You may recall the scene from the iconic film Pretty Woman where Julia Roberts wants to buy some new clothes and her friend advises her to head to Rodeo Drive. The name of the street is simply a synonym for luxurious shopping.
Most shops on Rodeo Drive are open from 10 am to 6 or 7 pm from Mon-Sat, and from noon to 6 or 7 pm on Sun.
Official website http://rodeodrive-bh.com/
Coordinates 34°4'8.891" N -118°24'10.683" E